aaron rester

Design

A random selection of my designs (clicking on a thumbnail will take you to a larger version on flickr.com).

I have worked as a designer for nearly 10 years, specializing in web design and information architecture, for clients ranging from educational institutions to small businesses. I currently work as the Manager of Electronic Communications at the University of Chicago Law School and do freelance design through Design:Intelligent, the freelance design collective that I co-founded in 2007.

I have experience in the following areas:

  • standards-compliant website creation using XHTML and CSS
  • information architecture
  • user interface design
  • "new media" (podcast and video) creation and distribution
  • social media marketing
  • logo and identity design
  • brochure, business card and poster design

At its core, good design is about elegant problem-solving and compelling story-telling: how does one communicate one's message -- one's story -- to the intended audience effectively and efficiently? Good design should look nice, of course, but its beauty should spring fundamentally from a clear understanding of the ideas being communicated, and of the connections between them.

Your website, your printed brochures, your logo -- each of these tells a story to everyone who sees them. I can help ensure that your story is told beautifully and heard accurately by the people you are trying to reach.

If you are interested in reading more about my thoughts on design and some of the projects I have worked on, please visit my blog.